OPC_class_6

1. students

1.1. presentation of the class 06 (April, 27), given on April, 30

1.2. Oriana

1.3. Luca

2. Search engines

2.1. meta tags

2.1.1. internal criteria

2.1.1.1. description

2.1.1.2. Keywords

2.1.2. external criteria

2.1.2.1. Link popularity

2.1.2.2. Anchor

2.1.2.2.1. informative

2.1.2.2.2. very short

2.1.2.3. freshness

2.1.2.4. click popularity

2.1.2.5. money

2.2. online campaigns

2.2.1. Google Ad

2.2.1.1. main source of revenue of Google

2.2.1.2. create ads and choose Keywords

2.2.1.3. target audience

2.2.1.4. pay-per click method

2.2.2. Goto.com

2.2.3. Overture.com

2.2.4. yahoo.com