1. Take it a step further?
1.1. Advanced Customer Integration (ACI-Model)
1.1.1. Passive consumption
1.1.2. Customization
1.1.2.1. Cars
1.1.3. Co-creation
1.1.3.1. Lego - Tools = biggest problem co-creation
1.1.4. Peer production
1.1.4.1. OSS, needs are inherently incorporate in business model, CrowdSpirit
1.2. Consumers --> Prosumers - Participation (UCD)
1.2.1. growing importance of UCD in co-creation tools
1.3. Crowdsourcing (IOC-model)
1.3.1. Crowdsourcing as a 3th option
1.3.2. For usability testing (products/texts/...)
1.3.3. Design contest
2. UCD Process
2.1. Personas
2.2. Mock-up
2.3. Difference between use cases - scenarios of use
2.4. Expensive
3. Insights
3.1. Opportunities of the Internet
3.1.1. Not just copy
3.2. Design vs Usability
3.2.1. Undesign
3.2.1.1. If function is clear, used often
3.2.1.2. Google, Cleartrip...
3.2.2. Eye tracking research
3.2.2.1. Text
3.2.2.2. F(aces)
3.3. Intuitive
3.3.1. Use existing symbols (switch/valve, green/red, button)
3.3.2. Will be increased with more cognitive devices
3.4. Don't design for yourself stupid!
3.4.1. F.e. RyanAir
3.4.1.1. looks cheap = intention
3.4.2. Web 2.0
3.4.2.1. Neotony?
3.4.2.2. MAYA
3.5. Simple + Complex
3.5.1. Swiss army knife - Train application
4. Job
4.1. if I hear you speaking vs atlas copco
4.2. flexibility, openess (calender), pioneering
5. Future
5.1. Personal fabrication + open source hardware
5.2. Augmented reality
5.2.1. offers opportunity for increasing usability
5.3. Value creation in open networks
6. Business ideas
6.1. How to explain?
6.1.1. mental models,easy to explain things: methapors, words they know
6.2. Scenario's of use, use cases...
7. Open Innovators
7.1. Changed structure
7.2. Added tagging
7.3. Patterns
7.3.1. Book Buildings - Designing paterns
7.3.2. Patterns of new business models
7.3.3. Crowdfunding, crowdsouring, crowdmanagement, p2p...