What do you want from social media?

What do you want from social media? por Alexandra Samuel

1. Find new customers

2. Gain a wider audience

3. Increase market share, find people with similar interests, increase revenue

4. Marketing

5. Maintain contact with people anywhere in the world, know things about the world through the vision of others

6. Create a personality for the business, give people more of an idea of who we are

7. Create a dialogue around literature/authors, drive interest

8. Adapt to new technologies - e.g. ereaders

9. Understand it as part of career transition

10. Establish ourselves as industry leaders

11. Establish ourselves as best-practices people

12. Using it to remain competitive

13. Generate publicity for paintings/video work, raise awareness of issues

14. Generate lists for marketing

15. Sharing information, but in a constrained way

16. Gain more customers, awareness

17. Establish a comfortable presence - personal brand

18. Narrowing our focus, targeting

19. Increase attendance at events

20. Build closer relationships with consumers, have consumers create content, use influence

21. Engage alumni and donors

22. Friendlier way of adapting social media sites, integrating them

23. Create a forum to connect w/interact w audiences, staff, while reducing resources

24. Define a personality for the way I share info

25. Make it easier for others to find my message

26. Express my creativity

27. Gain trust of stakeholders

28. encourage dialogue