1. Current status
1.1. 5-10k / month
1.1.1. Where does it come from?
1.1.1.1. No marketing / sales. This company was established in June 2017. Very much focused bringing together the nutritionist and health professionals so no focus on sales.
1.1.1.2. Friends and former clients
1.1.1.2.1. They're paying $2-4K a client because they're not the US and pricing is different in those other countries.
1.1.1.2.2. They had asthma and depression and other medical conditions.
1.1.1.2.3. 8 people on a continuing basis - 3 of them with medical conditions. 5 of them are stress - BUT it comes with organizing their life, relationship and life coaching in general.
2. Biggest challenges
2.1. No sales online - delayed because he wants to work with professionals on this
2.2. He doesn't like to sell. He likes to to create learning experiences.
3. Goal(s)
3.1. for premium programs - strategy call booking
3.2. Target monthly profit in 90 days? 50-100k
3.2.1. Why?
3.3. He doesn't feel comfortable building out sales and marketing - "I would rather build out learning experience".
3.4. Vision: 1) high-ticket 2) lower ticket automated sales and affiliates to sell our stuff 3) subscription membership site (it's actually a subscription model app)
4. USP
4.1. Stress, productivity, quality of life for entrepreneurs
4.1.1. At the consumer level NOT corporate like Thrive
4.2. Gleb's background
4.2.1. Martial arts, yoga and meditation. He started teaching meditation from age of 14.
4.3. Scientific backing with UCLA author and professor + synergy with Gleb's background in martial arts, yoga and meditation
5. Offer(s)
5.1. $1500 if the client went with one time initial offer, $10k/year if person went with Prime subscription, estimate $50-70k through whole cycle if a premium client became a permanent customer
5.1.1. How many people out the initial offer sign up as a prime subscription?
5.2. Core offer 1
5.2.1. 1. "Advanced stress management", description on website:http://welpro.co/stress/, full description:http://welpro.co/asm-full-description/, the url we want to promote is now stil in evelopment on clickfunnels:https://app.clickfunnels.com/for_domain/glebbac28f.clickfunnels.com/optin-17278551?updated_at=710786bb7ccf1240ff9b34d4f7b79c9ev2&track=0&preview=true. Price: $10 for 6month (plus 6 Prime access) program, $5-10k/month for individual coaching.
5.2.1.1. Existing materials
5.2.1.2. USP: 3 pillars
5.2.1.3. USP: 5 professionals
5.2.1.4. USP: Methodology - Research backed 30 types of stress - big part of stress comes from communication with people
5.2.1.5. USP: not the basic
5.2.2. take blood and develop a personalized nutritional - $10K / month for 6 months you get the same team, support coach (active listeners who they can call) and expertise INSTEAD of $10K / month live if he does 1-on-1
5.2.2.1. The outcome after the 6 months: guarantee get rid of permanent tiredness, you will feel motivated - if the problem related is stress related
5.3. Core offer 2
5.3.1. 2. "Advanced parenting for busy professionals" -http://welpro.co/parenting/. Same price structure
5.3.1.1. 1. Interpersonal relationship
5.3.2. $5K
6. Online Sales Process
6.1. 4 part funnel
6.1.1. 4 step: 1) Facebook ad 2) long form landing page 3) 45 mins automated webinar 4( application 45 free consultation (webinar is still being crafted)
7. Team
7.1. CF guy
7.2. Health professionals
8. Market
8.1. Thrive - Ariana Huffington
8.1.1. They do corporations. NOT consumers.
8.2. Tony Robbins does performance and stress, Dave Asprey does biochacking productivity and stress
8.3. There are 1-on-1 live coaches, no online program.
9. CLIENT HOMEWORK
9.1. Webinar Script
9.2. send Stephen coaches for do 1-on-1 live list
9.3. Get video testimonials - through Pilots and Masterclasses in conference rooms in the next 2 months
9.4. Fill out questionnaire for the parenting program
9.5. Ask his existing clients
9.6. Ask salespeople to get feedback
10. LEADEVO HOMEWORK
11. Ads
11.1. Campaign objectives
11.1.1. Conversions
11.2. Targeting / ad sets
11.2.1. 100k minimum home value
11.3. Placements
11.3.1. desktop
11.3.2. mobile
11.4. Angles
11.4.1. Tony Robbins - Performance and stress-management go hand-in-hand
11.4.2. Biohacking - improve productivity and stress - nutrition based and tech
11.4.3. Science + meets yoga, martial arts and meditation
11.5. Creatives
11.5.1. Use video ads
11.5.1.1. 2:3 for mobile
11.5.1.2. 1:1 for desktop
11.5.2. Image
11.5.2.1. Test static ads: 60-70 years old - couples (in front of home), etc.
11.6. KPI(s)
11.6.1. $80 per qualified lead
11.7. Daily ad spend budget
11.7.1. $20/day
11.8. Phase A
11.8.1. Keep testing different angles with the different funnels
11.8.2. Spend $1,000 minimum and look at the numbers
11.8.2.1. CPC
11.8.2.2. CTR
11.8.2.3. CPL
11.8.2.4. CPSS
11.8.2.5. Conversion %
11.8.3. As soon as we have a solid 200-300% ROI campaign, move to Phase B
11.9. Phase B
11.9.1. Focus in on dialing in the ads by testing new creatives, videos, ad copies, headlines
11.9.2. Dial in the funnel as well
11.9.2.1. split test headlines
11.9.2.2. split test whole landing pages
11.9.3. As soon as we reach the threshold of maximum ROAS, move to Phase C
11.10. Phase C
11.10.1. Scale 15% every other day
11.10.2. Duplicate performing ad sets
11.10.3. Duplicate campaign, change optimisation to PPE / WC
11.10.4. Duplicate campaign and change the CC / pixel we optimise for
11.10.5. Discuss advanced strategies with Consultant