1. Invitations
1.1. Personalised
1.1.1. Clients Segmentation =
1.1.1.1. Identify Enticements
1.1.1.2. Create Anitisipation
1.1.2. Format
1.1.2.1. Quality
1.1.2.2. Unique to the Client & that Visit
1.2. Based on Qualification Phase and Document
1.3. Internal Invitation
1.3.1. Engagement through the Portal
1.3.2. All required experts are aligned based on the need of the visit
1.3.3. Deliverables agreed
1.4. Invitation Accepted
1.4.1. Agenda Booked
1.4.2. Customised Visit Preparation
2. Qualification Phase
2.1. KAM Reviews Accounts and Requests
2.2. Client Requests
2.3. Parameters
2.3.1. Past Orders
2.3.2. Relationship
2.3.3. Portal Engagement
2.3.3.1. Saved Crystals
2.3.3.2. Level of Interest
2.3.3.3. Inspiration & Tools
2.3.4. Changes within the Brand
2.3.5. Innovations
2.3.5.1. Requested by Clients
2.3.5.2. Driven by Swarovski
2.4. Define Client Expectations of Visit
2.4.1. Client Segmentation
2.5. FORMAT OF QUALIFICATION DOCUMENT
2.5.1. Automate
3. Lighting Showroom
3.1. Inspiration
3.2. Innovation
3.3. Artist Collaboration
4. Application Centre
4.1. Personel
4.1.1. KAM
4.1.2. Tour Guide
4.1.3. Application Leads - Creativity & Production
4.2. Flags & Inspirations
4.3. Interaction with Craftsmen
4.4. Innovation
4.5. Story
5. Backstage Closet
6. Lounge
7. Social Area
7.1. Luxury Environment
7.2. Luxury movement
7.3. Luxury Language
7.4. Luxury Work Enviormnet
7.5. Company Culture - Luxury & Community
8. Meeting Room
8.1. Personel
8.2. Archives
8.3. Possibilities
8.3.1. Prototypes
8.3.2. Design
8.4. Innovations
8.5. Proposal Discussions
8.6. Customer Portal Discussion
9. Business Lunch
9.1. Personel
9.1.1. Possible SNR Management Attendance
9.1.2. Very Selective based on Skills and Client Knowledge
10. Further Meetings
10.1. Prototype Handover
10.2. Define WHAT NEXT?
11. Signature Wall/Group Picture & Farewell
11.1. The Client is Given the Specific Engraved (Clinet name and Date) Crystal as a gift and the Crystal Creation Scap book
11.1.1. Process = TBC
12. Crystal World
12.1. Personel
12.1.1. Crystal World Tour lead
12.1.2. KAM
12.2. Inspiration
12.2.1. Artistic Work
13. Post Visit
13.1. Thank you Letter
13.1.1. Handwritten
13.1.2. Gift
13.1.3. Prototypes/Samples
13.2. Follow Up Brief
13.3. Internal
13.3.1. Reports
13.3.1.1. Through Portal
13.3.1.2. Each Specialist
13.3.1.2.1. Immediate
13.3.1.2.2. Clients Impresions
13.3.1.2.3. Clients Intrests
13.3.1.2.4. Clients Comments
13.3.1.3. Suggestion to KAM
13.3.1.4. Comments on Improvements
13.4. Client Report
13.4.1. On the Portal
13.4.1.1. Suggested in Thank you Letter
14. Swarovski Campus 311 & Manufaktur
14.1. Personel
14.1.1. KAM
14.1.2. Tour Guide
14.1.2.1. Has traveled with the Client
14.1.3. Specialist
14.1.3.1. Cutting Machine
14.2. Official Welcome
14.2.1. Tour LEAD
14.2.2. Access Passes
14.2.3. White Lab Coats - Client Customised
14.3. Introduction to Manufaktur
14.3.1. The Story
14.3.2. Itinery Explaination
14.3.3. Fashion Library
14.4. Historic Cutting Machines
14.4.1. Specialist
14.4.1.1. Story
14.4.1.1.1. Where/Why/How/Who/When
14.4.1.1.2. DNA
14.4.1.2. Display of Crystal from the Archives taht werer preduced with the machine
15. Customised Visit Development
15.1. Agenda
15.1.1. What/Where/When
15.1.2. Visit Agenda Approved by Management (includes all )
15.1.3. Agenda
15.2. Client Expectation
15.3. Client Information
15.3.1. Industry Segment??
15.4. Experts prepare "Client/Visit" Specific Documentation/Product etc......TBC
15.4.1. Based on Qualification Document
15.4.2. Based on the current Brand Digest of the Client
15.4.3. All Experts Align their Proposals
15.5. People Resources Allocated and Agreed
15.5.1. KAM
15.5.2. Crystal Designer
15.5.3. Product Manager
15.5.4. Section Managers
15.5.5. TOUR LEAD
15.5.6. Attendance Approval Process
15.6. Create the Client Visit - Itinerary
15.6.1. In Hotel when they arrive
16. Client Arrives in Austria
16.1. Hotel
16.1.1. Welcoming Note
16.1.1.1. Personalised
16.1.1.2. Enviromental
16.1.2. Flowers
16.1.3. Itinerary
16.2. Transit from Airport
16.2.1. Luxury Car
16.3. Transit to and from Swarovski
16.3.1. Luxury Car
17. Arrival at Swarovski
17.1. Welcomed By Swarovski Representative
17.1.1. KAM
17.1.2. Introduced to TOUR GUIDE
17.1.2.1. Consider Language
17.2. Swarovski Corporate Archives
18. Swarovski Corporate Archives
18.1. Personalised
18.1.1. Using Client Brief
18.1.2. Historic Collaborations with the Brand
18.2. Personel
18.2.1. KAM
18.2.2. Tour Lead/Guide
18.2.3. Archive Specialist
18.2.4. Crystal Designer
18.3. Time Spent ?
18.4. Heritage Story is begun
18.5. Imprint OUR Brands Value
18.6. WE develop an understanding of the Brands DESIRES/NEEDDS
18.6.1. App developed for Tour Guide
18.6.1.1. Save Crystal Preference
18.6.1.2. Live messaging/information to the Visit team so any adaptions can be made
18.7. ALTERNATIVE - BESPOKE Experience in Manufaktur
19. The Terrace & Shop Floor
19.1. Large Chandelier
19.1.1. Top Secret
19.1.1.1. In Crystals
19.2. Personel
19.2.1. Shop Floor Workers
19.2.2. KAM
19.2.3. Tour Guide
19.2.4. Shop Floor Lead
19.3. The Terrace
19.3.1. Intro to the Shop floor
19.3.2. Innovation
19.3.3. Swarovski - TODAY
19.3.4. The Objectives of THIS Shop Floor
19.3.4.1. Projects
19.3.4.2. Segments
19.3.5. Creation
19.4. the Shop Floor
19.4.1. Introductions to Workers
19.4.1.1. Interact with Workers & Craftsmen
19.4.2. Story
19.4.2.1. Special to Swarovski- Explained
19.4.2.1.1. Uniquieness
19.4.2.2. Techniques
19.4.2.3. Green - Enviroment
19.4.2.4. Crystals are used at each station to show the process of creation
20. SP Showroom
20.1. Personel
20.1.1. Tour Guide
20.1.2. KAM
20.1.3. Crystal Designer
20.1.4. Product Specialists
20.2. Client Industry Specilist (e.g Fashion)
20.3. Product
20.3.1. Latest Collection
20.3.2. Inspiration Tools
20.3.3. Pre Selected Product from KAM