Content Master Brief

1. Brief

1.1. Why are we producing it?

1.2. How is success measured / what is the goal?

1.3. How is the data/source of the content being gathered?

1.4. What resources are needed?

1.4.1. Edit

1.4.2. Designer

1.4.3. Content Manager

1.5. Is a creative resource needed from start-to-finish or only when content is edit ready?

1.6. How is the content being distributed?

1.6.1. App

1.6.2. Email

1.6.2.1. Outlook

1.6.2.2. Pardot

1.7. What is the deadline?

1.8. What is the content format?

1.8.1. Audio

1.8.1.1. Engage Call

1.8.1.2. Podcast

1.8.2. Video

1.8.3. Text

1.8.3.1. Print

1.8.3.2. Digital

2. Process

2.1. Content Manager completes master brief

2.2. Brief goes before weekly CRB for review and approval

2.3. Approved briefs assigned creative resources (edit and/or designer)

2.4. Group Leaders notified of rationale for unapproved briefs

2.4.1. Recommendation provided to make project more scalable

2.4.2. Group Leader can execute project independently

3. Schedule

3.1. Project Start

3.1.1. Projects prioritized by delivery date

3.2. Storyboard

3.2.1. Group Leader approves storyboard

3.3. Execution

3.3.1. Edit 1

3.3.2. Routed to Approvers

3.3.3. Design/Layout

3.3.4. Edit 2

3.3.5. Approval 2

3.3.6. Final Edit

3.3.7. Art Check

3.3.8. Final Content Published/Delivered