Challenge
by Thanwarin Triratrungruang
1. Organization
1.1. Lack of suitable company structure for growth
1.1.1. IF Decentralize > Red tape problem
1.2. Confuse organization purpose because of not identify primary customer
1.3. Don't trim fat e.g. department that is no longer benefits
1.4. Political
1.5. Need more middle management ( C level from corporate) to manage formal system
2. People
2.1. Recruit employee and leader that are not suitable for growth company
2.2. Over hiring
2.3. Don't aligned common set of core value
2.4. Not attract intelligence
2.5. Motivation problem i.e. hard to re-ignite entrepreneurial spirit
2.6. Conflict problem
2.6.1. Old guard conflict with new comer
2.6.2. New employee diverse change culture
3. System/Policy
3.1. Changing system and process
3.2. Problem of employee adapting with new system and process
3.3. Too complicate paper system
4. Business model
4.1. Product-Market don't fit to majority customer
4.2. Hard to find repeatable process
4.3. มี product กับ solution แต่ ขาด core concept
5. Timing
5.1. Growth too soon
5.1.1. Before Product-market fit to majority customer
6. Partner
6.1. incompatibility
6.2. Difficult to find synergetic partner
7. Marketing
7.1. Position as low cost provider
7.2. Not identify primary customer
7.3. Loss client
7.4. Product-Market don't fit to majority customer
7.5. Don't focus on long-term demand which cause over hiring
7.6. How to scale customer
7.7. How to retain old customer
7.8. Changing process of work as customer behavior change
7.9. Low conversion rate
8. Product/Service
8.1. Innovation
8.1.1. R&D
8.2. Have to adapt product along with monitor customer behavior
8.3. Cannot respond to high volumn of demand fast enough
9. Finance & Resource
9.1. Cash flow failure
9.2. Boostrap
9.2.1. No VC > High risk
9.2.2. No loan > Bad cash flow
9.2.3. Don't enjoy
9.3. Run out of capital
9.4. Credit from supplier > need economy of scale
9.5. Credit for Client
10. Leader
10.1. Founder
10.1.1. Lack of Founder Skill set require
10.1.2. Single mind set
10.1.2.1. Act as center of company
10.1.3. Working isolation
10.1.4. Emotional with employee
10.2. New leader(CEO)
10.2.1. Adjust to rhythms of scaling startup (need high growth, create demand
10.3. Over confidence bias which effect of cost of investment, production, and marketing
10.4. Ignore issue
10.4.1. Too many problem in the process which scale with business
10.5. Spending without plan
10.6. Board conflict
10.6.1. too many leader in the meeting
10.6.2. Early and late stage investors in term of risk/reward
10.7. Urgent need solution
10.8. Leader 1 step ahead others
10.9. Cannot prioritize
10.9.1. Leader devote to 1 issue
10.10. How to identify and distribute work and responsibility fast enough and suitable to the right people
10.10.1. Identify responsibility loosely