1. Platform
2. Goal & Deadline
2.1. Campaign Goal (min)
2.2. Reach Goals
2.3. Timeline
3. Campaign Assets
3.1. Components
3.1.1. Personal / Company Bio
3.1.2. Project Title
3.1.3. Project Image
3.1.4. Short Blurb
3.1.5. Description
3.1.6. Main Video
3.1.7. Supplementary Videos
3.1.8. Funding Goal
3.1.9. Timeline
3.1.10. Rewards
3.1.10.1. Make a special offer to the first X number of backers to drive early donations.
3.1.10.2. Common reward types
3.1.10.2.1. Product Pre-Sale
3.1.10.2.2. Limited edition product
3.1.10.2.3. Branded swag
3.1.10.2.4. Access to community (online or offline)
3.1.10.2.5. Exclusive experience
3.1.10.2.6. Public recognition (status)
3.1.10.2.7. Early access
3.1.10.2.8. Event tickets
3.1.10.2.9. Participation in creating the project
3.1.10.3. Launch Partners
3.2. Backer Experience Flow
3.2.1. Bait
3.2.1.1. Facebook
3.2.1.1.1. Object: Endorsement
3.2.1.1.2. Object: Hook Image
3.2.1.1.3. Object: Hook Text
3.2.1.1.4. Object: Headline
3.2.1.1.5. Object: Blurb
3.2.1.2. Twitter
3.2.1.3. Reddit
3.2.1.4. Press
3.2.1.5. Word-of-Mouth
3.2.1.6. Event
3.2.1.7. Kickstarter friend notification
3.2.2. Bite
3.2.2.1. Watch embedded video within blog/facebook/etc.
3.2.2.2. Link through to Kickstarter page, then watch
3.2.3. Hook
3.2.3.1. Object: First 10-20 secs of video
3.2.3.1.1. Must create emotional connection
3.2.3.1.2. Condensed version of the WHY &/or WHAT
3.2.4. Reel
3.2.4.1. Object: Remainder of video
3.2.5. Capture
3.2.5.1. Urgency
3.2.5.1.1. Scarcity of rewards
3.2.5.1.2. Impose an unknown time constraint
3.2.5.2. Object: Description text
3.2.5.3. Object: Supplemental videos
3.2.6. Filet
3.2.6.1. Object: Followup emails
4. Rewards
4.1. Ramos Clock Quote
5. Email / Direct Outreach
5.1. Data & Segmenting
5.2. Content & Timing
6. Facebook
7. Press
7.1. Publications
7.1.1. Crowdsourcing.org
7.1.2. Wired
7.1.3. BoingBoing
7.1.4. TechCrunch
7.1.5. Mashable
7.1.6. Read Write Web
7.2. Tools
7.2.1. Media monitoring
7.2.1.1. Google News
7.2.1.2. CisionPoint
7.2.1.3. Meltwater News
7.2.1.4. Vocus
7.2.1.5. TVeyes
7.2.1.6. Burrelles
7.2.2. Press lists / distribution
7.2.2.1. CisionPoint
7.2.2.2. Meltwater Press
7.2.2.3. Vocus
7.3. Journalist relationships
8. Story
8.1. Audience
8.1.1. Backer personas
9. Inbox
10. Key
10.1. Tips
10.2. Games
10.3. Educational resources
10.4. Tools
10.5. Quote
10.6. Trainers
11. Events
12. Champions
12.1. Recruitment
12.2. Understanding Motivations
12.2.1. Motivation Wheel
12.3. Gamification
13. Organizational partners
13.1. Matching donors
13.2. Domain influencers
13.3. Reward providers
14. Field
15. Analytics
15.1. Kicktraq
16. Website Integration
17. Advertising
18. Reference
18.1. The Crowdfunding Bible
18.2. Shopify Post: How To Run a Successful Kickstarter Campaign
18.3. Kickstarter School
18.4. Yancey's Quora Post on Kickstarter Data
18.5. 2011 Kickstarter Statistics
18.6. Art Space Tokyo Case Study
18.7. Kickstarter Blog
18.8. Kevin Clark: How to Plan Your Kickstarter
18.8.1. Kickstarter Worksheet
19. Twitter
20. Influencers
20.1. Recruitment
20.2. Understanding Motivations
20.2.1. Motivation Wheel