1. requires the least cost and expenses
1.1. start-up cost
1.1.1. monthly rent fee
1.1.2. equipment expense
1.1.3. store signage cost
1.1.4. employee
1.1.4.1. wage
1.1.4.2. number of employees
1.1.5. property taxes
1.1.6. furniture
1.1.6.1. how much?
1.1.7. insurance policy
1.1.7.1. reimbursement rate
1.1.7.2. fee
1.1.7.2.1. monthly fee
1.1.7.2.2. renewal fee
1.1.7.3. years covered
1.1.7.3.1. how many?
1.1.8. utilities
1.2. proximity the employees' residence
1.2.1. distance to the employees' residence
1.3. maintenance cost
1.3.1. electricity
1.3.1.1. cost of electricity
1.3.1.2. consumption
1.3.2. water
1.3.2.1. cost of water
1.3.2.2. consumption
2. most accessibility and visibility to target customers
2.1. inside shopping mall
2.1.1. demographic of customers
2.1.1.1. sex
2.1.1.1.1. male
2.1.1.1.2. female
2.1.1.2. age median
2.1.1.3. income bracket
2.1.2. competition
2.1.2.1. how many?
2.2. downtown street
2.2.1. traffic
2.2.1.1. is the store reachable by public transportation
2.2.1.1.1. transportation fare
2.2.1.1.2. distance from the nearest drop-off point
2.2.1.2. parking space
2.2.1.2.1. parking space capacity
2.2.1.2.2. parking fee
2.3. neighborhood
2.3.1. demographic
2.3.1.1. sex
2.3.1.2. age median
2.3.1.3. income bracket
3. safest location
3.1. crime rates in the area
3.2. proximity to emergency service stations
3.2.1. police department
3.2.1.1. distance
3.2.1.2. police officers
3.2.1.2.1. how many?
3.2.2. fire department
3.2.2.1. number of responders
3.2.2.2. fire trucks
3.2.2.2.1. how many?
3.2.2.2.2. water capacity
3.2.2.3. distance