1. Target audience
1.1. class (A- / B+ /B- / c+)
1.2. gender :
1.2.1. males, females
1.3. Age group:
1.3.1. 16 to 30 years
1.4. Geolocation:
1.4.1. (Cairo- Alexandria)
1.5. Occupation:
1.5.1. Students, working professionals, sports enthusiasts, athletes
1.6. Marital status:
1.6.1. single - Newly Married Couples
1.7. Education level
1.7.1. Secondary Education - Post-Secondary education -graduates
2. SUSTAINABILITY
2.1. Products
2.1.1. 1-Redbull white edition
2.1.2. Taste: Coconut-Blueberry.
2.1.3. Wiiings: Red Bull.
2.1.4. The Red Bull White Edition with the taste of exotic coconut and fruity blueberry
2.1.5. 2-redbull energy drink
2.1.6. 3-redbull sugar free
3. Advertising mediums
3.1. TTL Campaign (outdoor advertising _ social media advertising)
4. COMPETITIVE ANALYSIS
4.1. power horse
4.2. Hype
4.3. Coca-cola energy
4.4. Sting
5. Psychographics
5.1. Lifestyle
5.1.1. activism, gaming, adventure
5.2. Personality
5.2.1. need to keep focused, ambitious, open to experience.
5.3. Attitudes
5.3.1. someone who are interested in gaming and sports
5.4. Habits
5.4.1. exercising, winning
5.5. Interests:
5.5.1. online gaming, festivals, challenging sports
5.6. Values
5.6.1. adventurous, consistant, accept failure, risk taker
5.7. Fears
5.7.1. fears to get tired and not be focused
6. brand insights
7. Popularity / Potential / Adventure
8. Positioning
8.1. not only captured the young demographics but also the older generations who are young at heart
9. Brand promise
10. Brand personality
10.1. Fun,Energetic, Creative,Useful, Unique,Supportive, Winner,Ambitious, Crazy, Youthful.
11. brand slogan
11.1. giving wings to people and ideas
12. Appeals
13. Communication objectives
13.1. Redbull support youth gamers.
13.2. To raise more awareness about the gaming industury•
13.3. Redbull makes u more effcient while gaming
14. CTA
14.1. Redbull gives u wings
15. SWOT ANALYSIS
15.1. strengths
15.1.1. Market Dominance
15.1.2. Rapid Growth in Sales
15.1.3. Intensive Marketing
15.1.4. Global Presence
15.1.5. Strong Brand
15.1.6. Effective Supply Chain
15.1.7. Youthful Icon
15.1.8. Diversified Portfolio
15.2. weaknesses
15.2.1. Lack of Variety
15.2.2. Offering Unhealthy Products
15.2.3. Very Expensive
15.2.4. Difficulty in Enforcing Patent
15.3. opportunities
15.3.1. Focus on Emerging Markets
15.3.2. Introduce Healthy Products
15.3.3. Engage in Sports Fully
15.3.4. Extend Product Lines
15.4. threats
15.4.1. Tougher Regulations
15.4.2. Increase in Imitations
15.4.3. Growing Health-Consciousness
15.4.4. Stiff Competition
15.4.5. Looming Global Recession
15.4.6. Global Pandemic
15.4.7. Burgeoning Costs