EMPATHY MAP
by nicole ashley catalan
1. THINK & FEEL
1.1. WORRIES
1.2. EMOTIONS
1.3. ASPIRATIONS
1.4. THOUGHTS
1.5. CONCERNS
2. SEE
2.1. REACTIONS
2.2. ENVIRONMENT
2.3. CHANGES
3. PAIN
3.1. PAIN POINTS
3.2. FEARS
3.3. WEAKNESSES
4. SAY & DO
4.1. QUOTES
4.2. ACTION
4.3. BEHAVIORS
4.4. KEYWORD
4.5. HABITS
5. HEAR
5.1. COMMENTS
5.2. OPINIONS
5.3. BY OTHERS
6. GAIN
6.1. ADVANTAGES
6.2. EXPERIENCES
6.3. RECOGNITIONS
6.4. RELIEF
