1. PME
1.1. Onboarding
1.2. Foundation Series
1.2.1. General Management
1.2.2. Pipeline Management
1.2.3. Stakeholder Management
1.3. Specialization Series
1.3.1. Design Literacy Track
1.3.2. Digital Literacy Track
1.3.3. Digital Numeracy Track
1.4. Graduation Project (PMC Simulation)
2. PME Description
2.1. What?
2.1.1. an ecosystem to develop leadership
2.1.2. career in Product Management
2.2. Who?
2.2.1. Vietnamese University students (18-24 years old)
2.3. Why?
2.3.1. develop young leaders
2.4. How?
2.4.1. Vision
2.4.1.1. comprehensive and sustainable ecosystem for the dev of young ppl, esp in the field of PM
2.4.2. Mission
2.4.2.1. create a challenging environment: self-leadership, career skills and self-positioning in PM industry
2.4.2.2. create a friendly engagement space between students and leading experts -> quality HR
3. Market Analysis
3.1. Tech industry on the rise
3.1.1. high demand
3.1.2. lack of personnel
3.2. PM Market
3.2.1. opportunites
3.2.1.1. high demand
3.2.1.2. rapid career growth
3.2.2. challenges
3.2.2.1. new
3.2.2.2. professional gap
3.2.3. skills
3.2.3.1. hard: tech, tools, programming, marketing
3.2.3.2. soft: work ethics, communication, growth mindset, problem solving
3.3. Competitive Landscape
3.3.1. MindX
3.3.2. Udemy
3.3.2.1. video quay sẵn
3.3.2.2. giá hợp lý
3.3.2.3. k có practice
3.3.3. Breaking into PM
3.3.3.1. experts uy tín
3.3.3.2. giá cao
3.3.3.3. lộ trình personalized
3.3.3.4. feedback 1-1
3.3.3.5. project cá nhân
4. Customer
4.1. Pain
4.1.1. lacking knowledge
4.1.2. falling behind
4.1.3. unaffordable course
4.1.4. quality and guarantee
4.1.5. AI dependency
4.1.6. Lack of space to grow
4.1.7. too many new/ unrealistic things
4.2. Demand
4.2.1. good services
4.2.2. customized knowledge
4.2.3. group work preference
4.2.4. need mentors/ supporters not coaches
4.2.5. detailed and constructive feedback
4.3. Aspirations
4.3.1. explore new field
4.3.2. accumulate base knowledge
4.3.3. gather materials
4.3.4. gain personal support
4.3.5. applicability
4.3.6. new opportunities
4.4. Segmentation
4.4.1. Product Discoverer
4.4.1.1. muốn hiểu overall về ngành
4.4.1.2. muốn tìm hướng đi nên expect thấp
4.4.1.3. tìm cơ hội, sự phù hợp với đa dạng ngành
4.4.1.4. trải nghiệm từ công việc thực để xác định suitability
4.4.2. Product Wannabe
4.4.2.1. học bài bản, structured
4.4.2.2. expect rõ ràng
4.4.2.3. practicality -> đầu tư vào các project
4.4.2.4. touchpoint with experts
4.5. Preference
4.5.1. Course
4.5.1.1. Career Orientation
4.5.1.2. Clear timeline
4.5.1.3. Guest Speaker/ Mentor
4.5.2. Environment
4.5.2.1. competitive enough
4.5.2.2. encouragement
4.5.2.3. interaction and engagement
4.5.2.4. support system