LANCELOT Online Campus Project brief
by Heike Philp
1. Success criteria
1.1. Have a visible web site for the set of identified keyphrases in four main areas
1.1.1. Courses which help teachers to teach a language online
1.1.2. Teaching material in powerpoint format which can be used in a virtual classroom
1.1.3. Guides on tools for students
1.2. Have free valuable content in the number of 4-10 items that are unique, special and very useful for your readers within the next six months
1.3. Build/ expand list of passionate subscribers/ fans to 500 or more in the next x months
1.3.1. 20 enthusiastic live online language teachers
1.3.2. 1000 members on the conference site
2. Objective
2.1. To re-launch the LANCELOT online campus for language teachers to learn how to teach languages online
2.2. Improve visibility on major search engines
2.3. Create high-value free content items
2.4. Grow an ongoing list of potential customers
2.5. Identify by interacting with this community the premium products and services to create and offer them
3. Resources, assests
3.1. 60 trained teachers offering 18 language
3.2. Virtual Round Table Conference
3.2.1. 440 signed up members
3.2.2. 335 unique visitors
3.2.3. 49 guest speakers