1. Get Social
1.1. Twitter for short links
1.1.1. Join hashtag conversations in niche
1.1.2. Ask questions, add hashtag to track
1.1.3. Reply to questions asked in your community
1.1.4. Build trust with your target audience
1.2. Facebook for content shares
1.2.1. Always reply to comments
1.2.2. Answer questions
1.2.3. Don't use as just a broadcast channel
1.2.4. Developing A Good Facebook Posting Content Strategy
1.3. Google+ promotions
1.3.1. Signup for Google+
1.3.2. How To Promote Social Promotions on Google+
1.3.3. How To Build an Effective Google+ Brand Strategy
1.4. Pinterest for heavy image content
1.4.1. 9 Ways To Drive Traffic With Pinterest Search
1.4.2. Pinterest Traffic: How To Use For More Exposure
1.4.3. Getting More Traffice and Links with Pinterest
1.5. Instagram for heavy image content
1.5.1. How To Drive More Traffic With Instagram
1.5.2. How To Drive Traffic with Instagram
1.5.3. 5 Ways To Get Traffic From Instagram
1.6. Submit content to Aggregator sites
1.6.1. Reddit
1.6.2. Digg
1.6.3. StumbleUpon
1.6.4. Technorati
1.7. Social Media ROI: Socialnomics
2. Mix It Up
2.1. Vary Length/Format of Content
2.1.1. My 7 Day Cycle For Generating Content That Gets Read
2.1.2. 30 Tips for Creating Content That Gets Read, Shared and Talked About
2.2. Appeal to different types of readers
2.2.1. Detail readers searching for answer to specific questions
2.2.2. Scanners looking at content to see if it applies to them first
2.2.3. Readers who want multimedia, videos, images, PDF's
2.3. Intersperse shorter news-based with long form content as well
2.4. Interview Industry Thought Leaders
3. Pay Attention to On Page SEO
3.1. Title Tag (see this article for more help)
3.2. Description Tag
3.3. Image Alt Text
3.4. Bold and Italic Keywords
3.5. H1, H2, H3 Keywords
3.6. Use Keyword(s) in content body
3.7. Target long tail keywords
3.8. Use Scheme Microdata Markup
3.9. Make sure your site is fast
3.10. Create Posts That Engage Your Readers, Attract The Search Engines And Invite Comments (Part 1)
3.11. Create Posts That Engage Your Readers, Attract The Search Engines And Invite Comments (Part 2)
3.12. SEO and Online Marketing: Working Together
4. Advertise
4.1. Pay Per Click Advertising (PPC)
4.1.1. Google Adwords
4.1.2. Bing and Yahoo Ads
4.1.3. Amazon Product Ads
4.1.4. AdRoll (retargeting)
4.1.5. Learning Resources
4.1.5.1. How To Create PPC Advertising People Will Actually Click
4.1.5.2. 5 Steps to Pay Per Click Advertising That Works
4.1.5.3. Amazon's new ad network has a secret weapon against Google AdWords: shopping data
4.1.5.4. A Beginner's Guide to Retargeting Ads
4.2. Social Media Advertising
4.2.1. Facebook Ads
4.2.2. LinkedIn
4.2.3. A Beginner’s Guide to Social Media Advertising
4.3. Display Advertising (CPA, Banner)
4.3.1. Madrivo
4.3.2. CPA Beyond
4.3.3. CJ Affiliate by Conversant
4.4. Text Link Advertising
4.4.1. Text Link Ads
4.4.2. Text Link Brokers
4.4.3. SEO Moz Stance on Text Links
5. Test, Track and Measure
5.1. Google Analytics
5.2. A/B Split Tests
5.2.1. 50 Split Testing Ideas (You Can Run Today!)
5.2.2. How To Split Test Facebook Posts and Facebook Ads
5.3. Export reports and compare over time
5.4. Tracking Traffic: Where Do They Come From, Where Do They Go?
5.5. Tracking These 6 Metrics Could Boost Your Sales
6. Blogging
6.1. Guest post on reputable site
6.2. Add comments to industry blogs
6.3. Add value, not just content
6.3.1. Become a real expert on subject
6.3.2. Back it up with data
6.3.3. Study research and Observe (if you don't have your own data to quote/use)
6.3.4. Entertain, use humor
6.3.4.1. Visuals and Infographics
6.3.4.2. Add Stories
6.3.4.3. Memes and GIFs
6.4. Be quoteable, add value
6.4.1. Check list
6.4.1.1. One of a kind
6.4.1.2. Relevant
6.4.1.3. Helpful
6.4.1.4. Uniquely Valuable
6.4.1.5. Great User Experience
6.5. Invite Others To Guest Post on your Blog
7. Post Content To LinkedIn
7.1. Write articles the professionals in your network will like and use.
7.2. Work to build your LinkedIn network
7.3. How To Use LinkedIn: The Ultimate List of LinkedIn Tips
8. Be Responsive - Adds mobile users
8.1. Advertise specific CTA (+91%)
8.2. Single click to call above the fold (+200%)
8.3. Clear enticing button links to inventory and directions below the fold (-37% reduction in bounce)
8.4. Responsive Web Design: Going Mobile? It's a Requirement.
9. Link Internally On Blog Site
9.1. Keep eye out on new content for opportunities to link to authority content within the site
9.2. SEO Love With Internal Linking
9.3. Internal Links: SEO Best Practice
10. Research Competition
10.1. Follow.net
10.2. SEO IQ
10.3. Quirk Search Status
10.4. Market Samurai
10.5. SpyFu
11. Write Irresistible Headlines
11.1. Be compelling
11.2. Write 20 and then review
11.3. Split test if possible
11.4. 12 Irresistible Headlines From The World's Best Selling Magazines
11.5. 7 Sneaky Ways To Write Irresistible Headlines
11.6. 10 Bitchin' Tips For Writing Irresistible Headlines
11.7. Tools To Help with Headlines
11.7.1. Headline Wizard: Online headline generator
11.7.2. Headline Analyzer: Analyze what you've written to make it better