Module 5 : Communicating using traditional and digital tools

1. CSR-washing

1.1. * What is CSR-washing? *

1.2. * Summary *

2. Recommendations

2.1. * Some recommendations *

2.2. * Summary *

3. Advertising and packaging

3.1. * CSR communication using advertising *

3.2. * How to assess ad credibility? *

3.3. CSR communication using humor

3.4. * Use of humor - Summary *

3.5. CSR communication using infomercials

3.6. * Use of infomercials - Summary *

3.7. CSR communication using labels

3.8. * The role of CSR labels - Summary *

3.9. * Advertising and packaging - Summary *

4. Digital tools

4.1. * CSR communication using digital tools *

4.2. * Summary *

5. The Nestlé case

5.1. Nestlé's global and local websites

5.2. Nestlé and the digital tools - Experts' comments

5.3. Product packaging - Expert's comments

6. Examples of CSR communication in other industries

6.1. CSR communication at Proximus

6.2. CSR communication at ENGIE

6.3. CSR communication at Spadel

7. Conclusion

7.1. * Conclusion and teaser *