1. Herman Miler aeron chair
1.1. bue chip
1.2. clones
1.2.1. they're not
2. great software
2.1. Make people happy
2.1.1. Upload a photo from your camera with windows - before work
2.1.1.1. you make the picture
2.1.1.2. turn on computer
2.1.1.3. login windows
2.1.1.4. install updates
2.1.1.5. plug usb cable
2.1.1.6. ask windows original cd
2.1.1.7. ....
2.1.2. "My computer Totally Hates Me"
2.1.3. Type of depression: lack of control of waht happens to you
2.1.3.1. Give user more control of their environments
2.1.3.2. Put the user in Control
2.1.3.3. Instant feedback
2.2. Obsess over aesthetics
2.2.1. samsung blackjack vs iphone
2.2.1.1. $99 vs $399
2.2.1.2. QWERTY vs magic touch
2.2.1.3. 3G vs EDGE
2.2.2. paris buildings vs nyc buildings
2.2.2.1. no firespaces in paris
2.2.2.2. monuments
2.2.2.3. steve jobs shoud be the king of fance
2.2.3. skinnable apps
2.2.3.1. first programmers
2.2.3.2. then artists
2.2.3.3. it doesn't work
2.2.4. Modernist Architecture
2.2.4.1. Decoration = Decadent
2.2.4.2. Eliminate all forms of ornament
2.2.4.3. Everything is totally useful
2.2.4.4. In software => go back to the command line
2.3. Observe the culture code
2.3.1. Toyota camry vs ford explorer (promotions)
2.3.1.1. Passenger deaths 41 vs 88 (per 1mill cars per year)
2.3.1.2. ford explorer looks safer
2.3.2. Book "the Culture Code" Clotaire Raipalle
2.3.3. web2.0
2.3.3.1. ruby
2.3.3.1.1. DHH quote
2.3.3.2. why the lucky stiff
2.4. Misattibution
2.4.1. Untitled