Virtuocity
by David Bailey

1. Bank Accounts
1.1. Alternatives to segregated
1.2. Ledger accounting
2. Tax Structure
2.1. Tax on retained earnings
2.2. Should company be set up as a fund
3. Marketing
3.1. SME Conferences
3.2. SME Journals/Marketing
4. Investors
4.1. How to attract
4.2. Maximum 40% equity
4.3. Fixed interest rate?
4.4. Profit Share
4.5. Bank Funding?
5. Overall Business/Economic Environment
5.1. Credit Markets (Itrax)
5.2. Bond Markets
5.3. Interest Rate policy/predictions
6. Creditors
6.1. Moody/S&P Rating
6.2. Yield on their traded bonds
6.3. History of invoice payments
6.4. PEST(LE) Analysis
7. Website
7.1. David's brother can get excellent website on the cheap
8. Hiring
8.1. Employ somebody on sales-only basis
9. Location of business
9.1. When profitable converted shophouse for office and David/Simon to reside
10. SME's
10.1. Contracts
10.2. Financials
10.2.1. Typical invoice turnaround
10.3. Business Models
10.4. Management
10.5. SWOT analysis
10.5.1. PEST(LE) Analysis