Website Planning

1. Your Opportunity

1.1. Products

1.2. Partner

1.3. Audiences

1.4. Authority

2. Goal

2.1. Sell your own products

2.2. Sell your own services

2.3. Grow your visibility

2.4. Sell third party products

2.5. Create membership site

3. Audience

3.1. Demographic

3.2. Psychographic

3.3. Technographic

3.4. Behavior

3.5. Gathering Points

4. Your Offer

4.1. Features

4.2. Benefits

4.3. Uniqueness

4.4. So What?

5. Niche

5.1. Level of engagement

5.2. Competition

5.3. Profitability

5.4. Interest

5.5. Expertise

6. Branding

6.1. Content

6.2. Personality

6.3. Positioning