1. Business Data
1.1. Business Approach
1.1.1. New Entry
1.1.1.1. Pros
1.1.1.2. Cons
1.1.1.3. Potential Risks
1.1.1.4. Potential Rewards
1.1.1.5. Competition
1.1.1.6. Start-up Costs
1.1.1.7. Sales / Revenue Forecast
1.1.2. Purchase Existing Business
1.1.2.1. Pros
1.1.2.2. Cons
1.1.2.3. Potential Risks
1.1.2.4. Potential Rewards
1.1.2.5. Competition
1.1.2.6. Start-up Costs
1.1.2.7. Sales / Revenue Forecast
1.1.3. Franchise
1.1.3.1. Pros
1.1.3.2. Cons
1.1.3.3. Potential Risks
1.1.3.4. Potential Rewards
1.1.3.5. Competition
1.1.3.6. Start-up Costs
1.1.3.7. Sales / Revenue Forecast
1.2. Market Size
1.3. Assumptions
1.4. Market Overview
1.5. SWOT Analysis
1.5.1. Strengths
1.5.2. Opportunities
1.5.3. Threats
1.5.4. Weaknesses
1.6. Financial Overview
1.6.1. Forecast sales volume
1.6.2. Forecast operating costs
1.6.3. Establish pricing and promotional strategy
1.6.4. Forecast revenue
1.6.5. Develop break-even analysis
1.6.6. Develop cash-flow projection
1.7. Sales and Marketing Strategy
1.7.1. Brand Plan
1.7.2. Naming Options
1.7.3. Logos
1.7.4. web sites
1.7.5. Promotions
1.7.6. Pricing
1.7.7. Distribution
1.8. Business Locations
1.8.1. Available options
1.8.2. Top 3 choices
1.9. Equipment
1.9.1. Furniture
1.9.2. Network
1.9.3. Computers
1.9.4. Software
1.9.5. Other
2. Project Plan
2.1. Stage 1 - Strategic Plan
2.1.1. Explore the Business Opportunity
2.1.1.1. Define business vision
2.1.1.2. Research market and competition
2.1.1.3. Research similar business and talk to potential customers
2.1.1.4. Identify required resources
2.1.1.5. Identify start-up costs
2.1.1.6. Assess opportunity
2.1.1.7. Decide whether or not to proceed
2.1.2. Evaluate Approach
2.1.2.1. Identify start-up costs for new entry
2.1.2.2. Identify business purchase or franchise opportunities
2.1.3. Evaluate Risks and Rewards
2.1.3.1. Assess market size, stability, and risk
2.1.3.2. Evaluate the competition
2.1.3.3. Assess resource requirements and availability
2.1.3.4. Calculate financial requirements
2.1.3.5. Review alignment with personal goals and objectives
2.1.3.6. Evaluate initial profitability
2.1.4. Update the strategic plan
2.1.5. Decide whether or not to proceed
2.2. Stage 2 - Define the Business Opportunity
2.2.1. Define the Market
2.2.1.1. Collect available information
2.2.1.2. Analyze the market, identify potential niches
2.2.1.3. Identify competition
2.2.1.4. Identify target market
2.2.2. Identify Needed Resources
2.2.2.1. Select a business approach
2.2.2.2. Identify staffing requirements
2.2.2.3. Identify needed facilities and utilities
2.2.2.4. Document initial operating expenses
2.2.3. Evaluate Potential Risks and Rewards
2.2.3.1. Assess market opportunity
2.2.3.2. Assess resources availability and risks
2.2.3.3. Assess potential returns
2.2.3.4. Forecast financial returns
2.2.4. Update the strategic plan and business opportunity
2.2.5. Decide whether or not to proceed
2.3. Stage 3 - Develop Detailed Business Plan
2.3.1. Develop 3 Year Business Plan
2.3.1.1. Describe the business vision, mission, and opportunity
2.3.1.2. List assumptions, risks, constraints, and dependencies
2.3.1.3. Describe the market
2.3.1.4. Describe the new business
2.3.1.5. Describe strengths, weaknesses, opportunities and threats
2.3.1.6. Forecast sales volume
2.3.1.7. Forecast operating costs
2.3.1.8. Establish pricing and promotional strategy
2.3.1.9. Forecast revenue
2.3.1.10. Develop break-even analysis
2.3.1.11. Develop cash-flow projection
2.3.1.12. Develop startup plan
2.3.1.13. Develop sales and marketing strategy
2.3.1.14. Develop distribution plan
2.3.1.15. Publish the business plan
2.3.1.16. Decide whether or not to proceed
2.4. Stage 4 - Execute Plan
2.4.1. Research business locations
2.4.2. Develop Marketing Program
2.4.2.1. Develop Brand
2.4.2.1.1. Identify names
2.4.2.1.2. Research name availability
2.4.2.1.3. Research web address availability
2.4.2.1.4. Develop a logo
2.4.2.1.5. Define brand identity
2.4.2.1.6. Select Name and Web Address
2.4.2.2. Choose a Bank
2.4.2.2.1. Establish accounts
2.4.2.2.2. Establish line of credit
2.4.2.3. Choose legal representation
2.4.2.4. Select business category
2.4.2.5. Select capital funding source
2.4.2.6. Commit capital funding
2.4.2.7. Provide Physical Facilities
2.4.2.7.1. Secure location
2.4.2.7.2. Select network hardware
2.4.2.7.3. Select computer software
2.4.2.7.4. Select utilities
2.4.2.7.5. Purchase / lease furniture and equipment
2.4.2.7.6. Move in
2.4.2.8. Establish the Operating Control Base
2.4.2.8.1. Set up accounting system
2.4.2.8.2. Obtain licenses and permits
2.4.2.8.3. Obtain insurance
2.4.2.8.4. Establish security plan
2.4.3. Secure Staffing
2.4.3.1. Interview and test candidates
2.4.3.2. Hire staff
2.4.3.3. Train staff
2.4.4. Start up the business