Brainstorming
Ashwin Venkatramanにより
![Mind Map: Brainstorming](https://www.mindmeister.com/image/xlarge/185874544/mind-map-brainstorming.png)
1. Action Points
2. Prioritize Ideas
2.1. Low Priority
3. Advt Proposition : User propositioning
3.1. Rank Gain
3.1.1. Time limited Download offers
3.2. Installs @ CPI
3.2.1. All Install Driving Techniques
3.3. Launch of an App
3.3.1. Video Ads , Facilitate User Reviews & Social Sharing
3.4. Drive LTV
3.4.1. In-App Offer Discovery / Incentives / Discounts / Offers / Promotions
4. Advt
4.1. Advt Objectives
4.1.1. Ranking Gain
4.1.2. Installs @ Price Point
4.1.3. App Launch
4.1.4. LTV Maximisation / ROI Optimisation
4.2. Budgets
4.2.1. Launch Budget
4.2.1.1. Create Buzz
4.2.1.2. Get int to Top Ranking
4.2.2. Sustained Marketing Budget
4.2.2.1. Acquire More Users
4.2.2.2. Reactivate dormant users ?
4.2.2.3. Increase In-App Consumptions / engagement
4.3. Advt Asks
4.3.1. Higher ROI
4.3.2. more scale
4.3.3. try something new vs. repeat old & pray
4.3.4. Reduce Risk @ Higher Cost ?