1. History
1.1. Library
1.2. Newsletters
1.3. Magazines/newspapers
1.4. BNI
1.5. Toastmasters
1.6. AOL Homescreen
1.7. Intranet
1.7.1. Exclusive access to library
1.7.2. UN/PW
1.7.3. Monitored
1.7.4. Safe place
1.7.5. Store your files
1.8. Chat rooms/groups
1.9. Email lists/trains
1.10. Forums
1.11. Facebook groups
2. Tactical
2.1. Content
2.1.1. PDF
2.1.2. Video
2.1.3. Audio
2.1.4. Forum
2.1.5. Groups (ning)
2.1.6. Live chat
2.1.7. Contact me
2.2. Types
2.2.1. The Single - One time product purchase
2.2.2. Magazine - Access via a monthly subscription
2.2.3. Client Library - Private access to your free library
2.2.4. Gateway Drug - Gateway to paid content - Copyblogger Authority community
2.3. Tools
2.3.1. Ning
2.3.2. WishList Member
2.3.3. WPCourseware (course structure)
2.3.4. Vimeo (protected videos)
2.3.5. Amazon S3 - large file download
2.4. Pages
2.4.1. Product
2.4.1.1. Course
2.4.1.2. Module
2.4.1.3. Lessons
2.4.2. Forum
2.4.3. Calendar
2.4.4. Member directory
2.4.5. Contact
2.4.6. Logins on error pages
2.4.7. "Member only access" on protected and 404 pages
3. Emotional
3.1. Trust
3.1.1. Add value to their life for free
3.1.2. Don't ask for marriage on the first date
3.1.3. Speak with authority
3.1.4. Be authentic
3.1.5. Be accessible
3.2. Permission
3.2.1. Ask for a commitment
3.2.2. Email first
3.2.2.1. Personal correspondence
3.2.2.2. Email list
3.2.3. UN/PW is the deepest level of commitment
3.3. Relationship
3.3.1. Shared goals
3.3.2. History
3.3.3. Expectations
3.3.3.1. I did this so you need to do this
3.3.3.2. Deliver on your promises
3.3.3.3. Wow them
3.3.3.4. Don't disappear once they've given you trust
3.3.4. Mutual success
3.3.4.1. Money
3.3.4.2. Feedback
3.3.4.3. Community involvement
3.3.4.4. Spread your message for free