Message Map

1. Key Point 1

1.1. Supporting point 1.1

1.1.1. Supporting point 1.2

1.1.1.1. Supporting point 1.3

2. Key Point 2

2.1. Supporting point 2.1

2.1.1. Supporting point 2.2

2.1.1.1. Supporting point 2.3

3. Key Point 3

3.1. Supporting point 3.1

3.1.1. Supporting 3.2

3.1.1.1. Supporting 3.3

4. What is a Message Map?

4.1. The Message Map Technique is a strategic communication tool used to align messaging across an organization, ensuring consistency and impact by creating a visual diagram that lays out key messages, proof points, and supporting details for a product, campaign, or initiative. It helps prevent mixed messages, enables organizations to speak with one voice, and ensures compelling narratives that resonate with customers.

4.1.1. https://youtu.be/uMXnN2prEHI