1. Offering
1.1. Narrow
1.1.1. Not valid for the people
1.1.2. Not personal/Targeted
1.1.3. Mass products
1.2. Not Available/Out of Stock
1.3. Quality
1.3.1. No social reviews
1.3.2. Bad reputation/food
1.4. Goods Centered
2. In Plane Shopping Event
2.1. Environment
2.1.1. No Privacy
2.1.2. Crowded
2.1.3. Class division - Economy/Business
2.2. Buing
2.2.1. Not Personal
2.2.2. Busy/Not flexible in time
2.2.3. Individual/Not Sharable
2.3. Paying
2.3.1. Not Debit
2.3.2. Only Cash or Credit
2.3.3. N
2.4. Customer Contact
2.4.1. Stuert
2.4.1.1. Huge impact on experience
2.4.1.1.1. Polite
2.4.1.1.2. Personal Relation
3. From Goods to Services From tangible to intangible
3.1. Existing Services
3.1.1. Food
3.1.1.1. Bad Quality
3.1.1.2. Not Available
3.1.1.3. Not targeted
3.1.1.4. Local Restaurants Collaboration
3.1.1.4.1. Catering platform
3.1.1.5. Expensive
3.1.1.5.1. Logstics
3.1.1.5.2. Advertising funded food hahahaha
3.1.2. E
3.1.3. Enterntaiment
3.1.3.1. Bad Quality
3.1.3.2. Not Personal/Mass products
3.1.3.3. Movies
3.1.3.3.1. Netflix
3.1.3.4. Magazines
3.1.3.4.1. News, Literature, Reading
3.1.3.4.2. Exploring the destination
3.2. New Services
3.2.1. Travel Agency Services in the Place
3.2.1.1. What are their service offerings that airway companies could offer in the place
3.2.1.1.1. Transport
3.2.1.1.2. Hotels/Hostels
3.2.1.1.3. Tours
3.2.1.1.4. What else?...