Analytics101

1. Market research

1.1. Tracking Solution

1.1.1. Market Share

1.1.2. Acquisition Research

1.1.3. Churn Research

1.1.4. Brand Health

1.1.5. Satisfaction

1.2. Ad-Hoc Quantitative & Qualitative

1.2.1. Needs

1.2.2. Usage

1.2.3. Attitude

1.2.4. Proposition Perception

2. Segmentation

2.1. Value Segmentation

2.2. Micro Segmentation

2.3. Bad Customers

2.4. Satisfaction Segmentation

2.5. Base Scoring

3. Analysis

3.1. Risk

3.2. Pricing Insights

3.3. Channel Logistics

3.4. Channel / Logistics

3.5. Market Intelligence

3.6. SWOT

4. New node

5. Campaign operations

5.1. Channel liason

5.2. Comms /offer

5.3. Demand stimulation

5.3.1. Outbound contact targeting

5.3.2. Inbound contact rules management

5.4. Proactive retention

5.5. Research list selection

5.6. Campaign analysis

6. Operational modeling

6.1. Estimate cost

6.2. Forecast demand

6.3. ROMI / NBA

6.4. Predictive Modelling

7. Unstructured

7.1. Semantic

7.2. Discovery

7.3. Relational Inference

7.4. Text Analytics

7.5. Social Web