Personal voice vs. organization
作者：Alexandra Samuel
1. Inconsistent facts
2. Conflict
3. disclosure
3.1. independent branches
4. Libel
5. internal vs. public-facing
6. Inconsistent message
7. Tone and culture
7.1. language: plain vs. precise vs. jargon
8. inappropriate content
9. bias
9.1. personal opinion
9.2. hate/bigotry
10. Relationships
11. Who's responsible?
